WE build Brands.
WE Create Ownership.
WE Protect Legacies.
HOUSE OF HER is the first
Brand Architecture and Commercialization firm created exclusively for women athletes.
We help women transform sports success into lasting influence, business ownership, and generational wealth through an integrated ecosystem of strategy, partnerships, and opportunity.
Meet OUR Founders
Danyel Surrency Jones
Danyel Surrency Jones is a nationally recognized growth strategist and former Amazon executive who has led multibillion-dollar initiatives and built partnerships across corporate America, making her the kind of leader investors and board members want at the table.
Bryanna Sims
Bryanna Sims is a sports business executive with extensive experience in athlete marketing, operations, and commercialization, having helped build brands and business strategies across professional sports organizations such as adidas, Dallas Mavericks, Atlanta Falcons, and more.
Victoria Thomas
Victoria Thomas is an accomplished attorney and business development executive who has negotiated more than $300 million in athlete, entertainment, and commercial agreements while helping companies scale through strategic partnerships.
Why House of Her
Women's sports has never had more visibility. There’s more opportunity, yet the systems supporting them remain fragmented. HOUSE OF HER was built to change that.
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To redefine athlete representation by helping women build brands, acquire ownership, and create generational wealth that extends far beyond their playing careers.
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A future where every woman athlete owns her brand, her opportunities, and her legacy on her own terms.
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Authenticity, Ownership, Collaboration, Leadership, Impact, Legacy
Built at the intersection of three economic forces.
Creator Economy
Athlete’s have become influential
media brands.
Creator Economy
Women influence the majority of the purchasing decisions worldwide.
Women’s Sports
One of the fastest growing
investment opportunities in sports.
The Game
has Changed
Today's athletes are more than competitors. They are creators, entrepreneurs, investors, and influential brands. Yet traditional representation continues to focus on contracts while overlooking the opportunities that create lasting wealth.
At HOUSE OF HER, we believe an athlete's greatest achievement is not simply what she earns, but what she builds, owns, and leaves behind.
We don't manage careers. We build enterprises.
